Local First Wheaton!

At yesterday’s rainy Taste of Wheaton event, the county’s newest and most unique business alliance was unveiled.


The seeds of this alliance were planted in last summer’s joint business/resident revolt against the county’s disastrous plan to extend parking meter hours. No one remembered the last time Wheaton’s businesses and its customers joined together to successfully change county policy. Everyone knew that if we did not build on that effort, the community spirit created by the revolt would fade.

So the rebel leaders met at Caramelo Bakery to plot what to do next. It was an unusual gathering. Attendees included a Cuban non-profit director, a Scottish pub owner, a Venezuelan baker, an Asian tea shop owner, a Salvadoran restaurant owner, an African-American County Council Member, a federal government economist and a trouble-making union hell-raiser from New Yawk. We decided to build a new business association, but not merely an extension of the Wheaton-Kensington Chamber of Commerce. The new group would focus on the small businesses that make Wheaton special, as well as their customers.


From left: Caramelo Bakery owner Freddy Real, Denise Isaac of Telemundo, Hall-of-Fame activist and business owner Marian Fryer and LEDC’s Daniel Parra announce the formation of the new association.

The alliance, eventually known as Local First Wheaton, would be open to small, local and independent businesses. The firms would cross-market each other’s products, do business among themselves, attempt to pool resources to get better deals on clean electric power and, most importantly, appeal to the residents of nearby neighborhoods to shop locally. When customers direct their shopping habits to nearby small businesses, they build job creation and investment in their local economy and minimize carbon emissions by driving less. Civic associations and even individuals would also be welcomed as associate members. Our model borrowed liberally from the Business Alliance for Local Living Economies (BALLE), a national organization which had created similar local business alliances in Denver, Chicago, Seattle, Cambridge, Buffalo and other cities. The Latino Economic Development Corporation (LEDC), a non-profit providing aid to small businesses, had already started a Local First group in Washington, DC. Now that LEDC had established a Wheaton office in the Gilchrist Center, its leaders, along with the businesses and residents who triumphed in the parking meter revolt, judged that now was the time to create Local First Wheaton.


From left: LEDC Executive Director Manny Hidalgo, District 18 State Delegate Ana Sol Gutierrez and LEDC Maryland Business Director Daniel Parra.

Local First Wheaton has just launched its website and has signed up its first batch of members. Its logo and its membership directory will soon begin appearing all over Wheaton’s Central Business District. Soon after, we will market the alliance to the residents of nearby civic associations. Gasoline prices of $4 or more per gallon may be challenging to our members’ finances but they will provide an incentive for nearby customers to stay close to home. And once Local First Wheaton is established, we will export the model to other business districts in the Downcounty.

So come to Wheaton and check us out! Our members will make sure you’ll be back.