Wednesday, June 25, 2008

The State of Maryland Blogdom, Part Three

With only two of eight Congressmen, 14 of 47 state senators, 37 of 141 state delegates and no statewide officeholders, Maryland’s Republican Party is in bad shape. That cannot be said of the state’s conservative blogosphere. Right-wing blogs have established a loud, robust, and active online conservative community that eclipses the state’s Republican establishment.

Of the 25 state blogs for which we have collected statistics, twelve are conservative political blogs. Prior to the fall of 2007, these twelve blogs saw a combined 16,000-22,000 visits per month. But the special session and the 2008 general session caused readership to explode to a peak of 39,917 visits in February. Since then, visits have dropped to 30,411 in May – down 24% from the peak, but still much higher than a year ago.


Red Maryland is the most widely-read blog among all those for which we have data. The site had a peak level of 14,614 visits in January before falling to 9,839 visits last month. Red Maryland is a common site shared by 20 conservative bloggers, many of whom cross-post from their own individual blogs. With so many contributors, the site offers multiple posts on many days and acts as a one-stop shopping center for Maryland conservatives. Whether free-state right-wingers want quick-and-dirty Democrat bashing or more detailed critiques of liberal policies, they will find it on Red Maryland.

Other leading conservative blogs include the Baltimore Reporter (4,000-5,000 monthly visits), the often-national issue Pillage Idiot (3,000-5,000 monthly visits) and Howard County (also 3,000-5,000 monthly visits, but declining). No other right-wing blog for which we have data reliably cracks 2,000 visits per month but that is deceiving. Many of these blogs cross-post to Red Maryland and so many readers no doubt receive their content there rather than click on multiple sites.


One important blog for which we do not have data is the infamous O’Malley Watch. There is no policy debate or prescription here: it is pure and endless bashing of the Governor, thrown out as blood-dripping red meat to his legions of enemies. While calling for transparency and open government from O’Malley, the blog’s author hides behind anonymity and does not release visit data. But since the blog’s posts often receive over 100 comments each, mostly from anonymous readers, its visit count must be high. In fact, the venomous O’Malley Watch may be the most-read blog in the state, a sad comment on the politics of the free state’s blogosphere.

In Part Four, we will look at Maryland’s left-wing blogs.