Wednesday, August 09, 2006

The Best Candidate Website in Maryland . . .

. . . without question belongs to Takoma Park Councilwoman Heather Mizeur, a Democratic candidate for the House of Delegates in District 20. It has lots of video of Mizeur talking straight to the camera about herself and her experience. The information on issues is detailed without being overly long and you can even download it in .pdf format. The appealing design completes the picture. Even the music on home page is upbeat without being annoying.

While it seems unlikely that many people who are not a political geeks like me looks for candidate information on the web, Mizeur has an aggressive internet campaign. I have come across advertisements for her campaign several times while googling or surfing political websites. However, it shows how the web still isn't that great at narrowcasting. I may live in Maryland but I don't live in District 20.

Of course, the real reason to have a great website may be less to influence voters than to signal opinion makers and potential campaign donors who do surf the web that she is a serious candidate able to organize a high-quality campaign. It is the techno equivalent of being well-dressed for a job interview. If you judge candidates by the quality of their website, you'd hire Heather Mizeur.