Monday, February 10, 2014

Duchy Trachtenberg For?

In this pre-filing period, some are still making up their mind whether to jump in the political pool and in which race to take the plunge. Former one-term at-large County Councilmember Duchy Trachtenberg is not just the object of speculation but clearly thinking about it.

Duchy has a long history of running for office in Montgomery County. In 2002, Duchy lost the general election for Council District 1 to Republican Howie Denis by 1.8% of the vote--Howie was the last Republican to serve on the County Council and had significant Democratic support. (Sidenote: GOPers would call Denis a RINO as they stand perplexed wondering at why they cannot win in MoCo.) Running at-large in 2006, Duchy came in third and secured one of the four Democratic nominations, easily won the general, and joined the County Council.

But in 2010, Duchy fell to fifth place in the Democratic primary and lost the nomination and her seat. Not only did newcomer Hans Riemer leap over her to take second place, Becky Wagner in sixth came much closer to beating Duchy than Duchy did to slipping past incumbent George Leventhal in fourth. Duchy launched a campaign for the Sixth Congressional District that lasted only a few months when she ended her "underdog" campaign on January 4, 2012 due to a recurrence of breast cancer.

Duchy is thinking again about running for something in 2014. She wrote top-drawer campaign consultant Joe Trippi a check for $9250 in December 2013 out of her state political account. I'm assuming it was not a Chanukah or Christmas gift. Duchy's last congressional report from April 2013 similarly showed a $12,000 payment to Trippi.

Her past interest in Congress suggests she--along with the rest of MoCo pols--may be waiting to see if Rep. John Delaney decides to enter the gubernatorial race. On the other hand, her last federal campaign finance report showed just $644 cash left while her state campaign account has a more impressive $122,575 so perhaps another county council race is in Duchy's future.

As John Gallagher reminded me after my last post, she cannot transfer more than $1000 from the state to the federal account. And the state report indicates no loans that would allow her to repay herself and then donate the money to her congressional account. If she ran for Congress, Duchy would need to tap into her own resources and her network, though her past problems with Maryland NOW may impede her efforts despite her long connection.

Duchy may have ambitions but she'd have to make many changes to her campaign and personal approach to win. As Adam Pagnucco outlined in his must-read dissection of her previous loss, she has a lot of fences to mend:
First, she alienated most of her supporters in 2006 – and not just in the unions – through her conduct as a Council Member. Second, she was unable to build a new base because of her ineffective staffing, failure to build relationships and non-existent constituent service. And third, she made very bad resource decisions during the campaign.
Adam's post is the number two Google hit for "Duchy Trachtenberg" on Google--another problem that Duchy will need to address if she runs.

UPDATE: Adam Pagnucco's post on why Duchy lost her reelection bid is now the #1 Google hit for "Duchy Trachtenberg" -- beating out the Maryland Manual.